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Why Apple Is Selling A $1,000 Stand

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Apple recently held one of their most densely packed Worldwide Developer Conferences ever, where they announced some pretty incredible technology. Like Sidecar in macOS Catalina, dark mode in iOS 13, Project Catalyst, SwiftUI, and even a new Mac Pro. But despite all these exciting announcements, the product that received the most publicity was a display stand. And that’s because Apple decided to create a $5,000 display while selling its stand separately for an extra one thousand dollars. And you can actually hear the audience’s reaction to this news. Now I’m not making this video to defend Apple or justify the stand’s price, we’re simply going to explore reasons why Apple is selling their display’s stand separately, and why it might be so expensive.