YouTuber Retro Dodo talks about the challenges of getting search engine results and web traffic after Google made some significant changes to how the search engine works. Sounds like it may be time to put more emphasis on Reddit…

The Google Search Engine employs complex algorithms to crawl, index, and rank web pages based on relevance and authority, ensuring users receive the most accurate and useful results for their queries. Google’s search algorithms continuously evolve to provide better user experiences, incorporating factors such as content quality, relevance, freshness, and user engagement metrics. This emphasis on delivering high-quality content has made Google the dominant player in the search engine market, with over 90% market share globally.

Search Engine Optimization (SEO) is the practice of optimizing websites to improve their visibility and ranking in search engine results pages (SERPs). As Google’s algorithms become more sophisticated, SEO has become increasingly nuanced, focusing on creating high-quality, relevant, and user-friendly content. SEO encompasses various strategies, including keyword research, on-page optimization, technical optimization, link building, and content marketing, all aimed at improving a website’s authority and relevance in the eyes of search engines. By adhering to SEO best practices, businesses and website owners can increase their organic traffic, enhance their online visibility, and ultimately drive more conversions and revenue.